Data Deletion Instructions
About Image Ltd
Last Updated: August 2025
Overview
At About Image Ltd, we believe you should have control over your personal information. This page explains how to request deletion of any personal data we may hold about you, in line with your rights under New Zealand’s Privacy Act 2020.
What Data We Collect
Before requesting deletion, it’s helpful to understand what information we might have:
Direct Contact Information
- Name, email address, and phone number (if you’ve contacted us)
- Company or organisation details (if provided)
- Messages or inquiry details you’ve sent us
Website Usage Information
- General analytics data (anonymized where possible)
- IP address and technical information from your visits
- Cookie data (see our Privacy Policy for details)
Facebook Integration
- Important: We don’t store personal data from our Facebook posts display
- Facebook content is shown in real-time without storage on our servers
- No visitor information is collected through this feature
How to Request Data Deletion
Step 1: Contact Us
Send your deletion request to our privacy officer:
Email: [email protected]
Subject Line: “Data Deletion Request”
Step 2: Provide Required Information
To help us locate your information and verify your identity, please include:
- Your full name
- Email address(es) you may have used to contact us
- Phone number (if provided previously)
- Approximate dates of any contact with us
- Brief description of your interaction with our company
Step 3: Identity Verification
For your protection, we may need to verify your identity before processing deletion requests. This might involve:
- Confirming details from your original contact with us
- Asking for additional identification in some cases
What Happens Next
Our Response Timeline
- Acknowledgment: We’ll confirm receipt of your request within 5 business days
- Processing: We’ll complete most deletion requests within 20 business days
- Completion: You’ll receive confirmation when deletion is finished
What We Delete
Upon receiving a valid request, we’ll remove:
- Your contact details from our customer databases
- Records of email correspondence and inquiries
- Marketing lists (if you’ve subscribed to updates)
- Any notes or files related to your specific interactions
What We May Keep
In some cases, we might retain certain information if required by:
- Legal obligations: Business records required by New Zealand law
- Legitimate interests: Anonymized analytics data that can’t identify you
- Active projects: Information needed to complete ongoing work (with your consent)
When we retain information for these reasons, we’ll explain the specific legal basis and timeframe.
Special Situations
Business Relationships
If you’re a current client or have ongoing business with us:
- We’ll discuss which information is needed for active projects
- You can request deletion of non-essential personal data
- We’ll explain any information we need to keep and why
Third-Party Services
Some information may be stored with our service providers:
- HostGator (web hosting): Technical data from website visits
- Google Analytics: Anonymized usage statistics
- We’ll coordinate deletion requests with these providers where possible
Legal Holds
In rare cases, we might not be able to delete information if:
- It’s subject to legal proceedings or investigations
- Required for regulatory compliance
- Needed to establish, exercise, or defend legal claims
We’ll explain these situations clearly and only retain what’s absolutely necessary.
Your Rights and Options
Partial Deletion
You don’t have to request deletion of all your information. You can ask us to:
- Remove specific types of data
- Delete information from certain time periods
- Keep essential business records while removing personal details
Alternative Options
Instead of deletion, you might prefer to:
- Correction: Update incorrect information
- Restriction: Limit how we use your data
- Objection: Stop specific uses (like marketing) without full deletion
No-Cost Service
Data deletion requests are processed at no charge to you. This is your right under New Zealand privacy law.
Follow-Up and Confirmation
Once we’ve processed your deletion request:
- You’ll receive written confirmation of what was deleted
- We’ll explain any information that couldn’t be removed and why
- You can contact us if you have questions about the process
If You’re Not Satisfied
If you’re unhappy with how we handle your deletion request:
- Talk to us first: Contact our privacy officer to discuss your concerns
- Privacy Commissioner: Lodge a complaint with the Office of the Privacy Commissioner
- Website: privacy.org.nz
- Phone: 0800 803 909
- Email: [email protected]
Important Notes
Facebook Posts Display
Our website shows public posts from our company Facebook page, but this doesn’t involve storing your personal data. These posts are:
- Pulled directly from Facebook in real-time
- Not stored on our servers
- Public information that Facebook makes available
If you want to control how your information appears on Facebook itself, you’ll need to adjust your settings directly with Facebook.
Website Analytics
Some anonymized data may remain in our analytics systems even after deletion. This data cannot identify you personally and helps us improve our website for all visitors.
Email Systems
Deleted emails may remain in backup systems for a short period before being permanently removed. We’ll ensure these backups are purged according to our standard retention schedules.
Contact Information
Email: [email protected]
Phone: (06) 7575123
Business Hours: 7:30am – 4:00pm Monday to Friday
Postal Address:
About Image Ltd
21 Courtenay Street
New Plymouth
4312
New Zealand
Additional Resources
- Our Privacy Policy: About Image Privacy Policy
- New Zealand Privacy Act 2020: Available at legislation.govt.nz
- Privacy Commissioner: privacy.org.nz
We’re committed to handling deletion requests promptly and transparently. Your privacy rights are important to us, and we’ll work with you to ensure your personal information is managed according to your preferences and New Zealand privacy law.